Your company still does not have an internet presence and/or online marketing activities. You still need a strategy to convince your boss and co-workers. Carlos Bravo13 Are you an online marketing geek ? Don't worry, you are not alone. If you are in a conservative business environment, consumer email list you may sometimes not find much support among your co-workers or your boss when you talk about the possibilities of online marketing. convince your boss Fotolia photo rights To give your business a boost through digital marketing you have to be patient and find consumer email list the right time to present your proposal. Contents [ hide ] 1 Talk about the disadvantages and be realistic 2 The power of storytelling to implant a message 3 Show real data to gain credibility 4 Recommended book on the art of convincing Talk about the downsides and be realistic The Internet does not perform miracles or provide short-term results. This is not the future but rather the present.
It's happening. If your company is no longer part of consumer email list the past and you know it. It is an art to convince third parties, especially when they are not too willing to listen to you at first. Do not only talk about all the advantages that an activity in the world of online marketing can bring you, consumer email list but also talk about the disadvantages. Every coin has two sides and there is almost always a "dark" side. There is a danger of doing things wrong and damaging the image. Ignorance generates fear because nobody wants to screw up and make a fool of themselves through an internet presence that is embarrassing. Showing the negative aspects of an issue gives more credibility to those that are positive.
The power of storytelling to implant a message The best sales argument is to show that there are other companies that, thanks to online marketing, have managed to increase their sales, improve their customer service, launch new products and services, etc. Success stories tell a story. Storytelling is not only a weapon to create a brand but also to convince. Stories that contain emotion go beyond our brains because consumer email list they manage to touch our hearts. This is how we better remember the messages. If you manage to transmit through storytelling , consumer email list you have the opportunity to plant the seed that means that you don't have to be the one to do all the walking, but rather your colleagues begin to convince each other.